HomeAlterpaint50 years of passion and innovation in the manufacture of industrial liquid paint

50 years of passion and innovation in the manufacture of industrial liquid paint

The 4 companies in the Group (Bartolac, Alterpaint France, Alterpaint Singapore and Eurocoatings), which were founded to allow industrial businesses to meet their sectors’ demands, continue to work year on year on the design, manufacture and sale of industrial liquid paint systems.

Alterpaint: innovation via marketing, research & technical intelligence

Using innovation to attain growth targets forms an essential element of the strategy in the group, which has always viewed creation as an integral part of its identity. Since progress cannot be an objective in its own right, it acts as a leitmotiv to allow us to stay aligned with and even anticipate future challenges. The major challenge is to lead innovation while being aware of market trends, the resources required, improvements in technology and business transformation.

Bartolac: a group working hand-in-hand with industry

Thanks to our extensive commitment to R&D, we have now developed coating solutions that have applications in a wide number of industrial sectors: iron, cast iron, plate glass and blown glass, ABS, aluminium, stainless steel and carbon. The purpose of our industrial liquid paints is to protect your products and make them look beautiful.

Initially, our business grew thanks to demand from metalworking industries and foundries. Our model has shifted over the years to address new business developments such as making R&D investments that helped these industries with their migration from solventborne to waterborne solutions.

To enable our products to be customised to meet end customers’ requirements precisely, we organise the production of our product ranges based on the assembly of sub-components. This structure makes our processes highly flexible.  Thanks to our strategic partnerships, we can distribute our products far beyond our local area

The essential values behind our success today

To allow us to offer relevant, appropriate solutions, our work focuses on the 4 founding values of our group:

  • the added value and the reliability of our products;
  • adapting to the limitations of usage environments and economic constraints;
  • the economic and environmental effectiveness of our coatings,
  • the responsiveness of our technical support and the services needed to make use of them.
1973

Group is founded

in Paris by L. and Th. Planeix

2001

Establishment of Eurocoatings

Full process integration: the first step of becoming an innovative company

2006

The Group passes into the hands of the second generation

First strategic development plan and new waterborne products

2014

New factory in Mer

Second strategic development plan launched

2016

Focus on innovation and diversification

New product ranges, new markets established

2019

Agility

New sites in Germany and Asia: partnerships developed

2020

Development

Third strategic development plan launched

Key figures for Alterpaint

Our group’s aim is to become a benchmark name in the industrial sector by investing in R&D and establishing a close relationship with our customers. To meet this objective, the Bartolac Group places its focus on continuous growth, as manifested by substantial figures.

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