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Our mission: to support you and meet your specific needs.
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Discover our range of innovative and high-performance paints. Specially designed to enhance and protect all types of surfaces, our industrial liquid paints extend the lifespan and quality of your products.
The 4 companies in the Group (Bartolac, Alterpaint France, Alterpaint Singapore and Eurocoatings), which were founded to allow industrial businesses to meet their sectors’ demands, continue to work year on year on the design, manufacture and sale of industrial liquid paint systems.
Using innovation to attain growth targets forms an essential element of the strategy in the group, which has always viewed creation as an integral part of its identity. Since progress cannot be an objective in its own right, it acts as a leitmotiv to allow us to stay aligned with and even anticipate future challenges. The major challenge is to lead innovation while being aware of market trends, the resources required, improvements in technology and business transformation.
Thanks to our extensive commitment to R&D, we have now developed coating solutions that have applications in a wide number of industrial sectors: iron, cast iron, plate glass and blown glass, ABS, aluminium, stainless steel and carbon. The purpose of our industrial liquid paints is to protect your products and make them look beautiful.
Initially, our business grew thanks to demand from metalworking industries and foundries. Our model has shifted over the years to address new business developments such as making R&D investments that helped these industries with their migration from solventborne to waterborne solutions.
To enable our products to be customised to meet end customers’ requirements precisely, we organise the production of our product ranges based on the assembly of sub-components. This structure makes our processes highly flexible. Thanks to our strategic partnerships, we can distribute our products far beyond our local area
To allow us to offer relevant, appropriate solutions, our work focuses on the 4 founding values of our group:
in Paris by L. and Th. Planeix
Full process integration: the first step of becoming an innovative company
First strategic development plan and new waterborne products
Second strategic development plan launched
New product ranges, new markets established
New sites in Germany and Asia: partnerships developed
Third strategic development plan launched
Our group’s aim is to become a benchmark name in the industrial sector by investing in R&D and establishing a close relationship with our customers. To meet this objective, the Bartolac Group places its focus on continuous growth, as manifested by substantial figures.
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